Glass Skin Care – Top Korean Skincare Brands Taking Over USA!

Want to learn more?

Cool, because this blog highlights some of the best Korean beauty brands around, including Glow Recipe, Belif, Beauty of Joseon, Peach & Lily, and so many more.
Whether it’s sheet masks or double cleansing, the beauty industry owes a lot to Korean skincare products, which are often backed by years of scientific research and formulated with the most effective ingredients.

South Korean skincare companies are popular for promoting multi-step regimes and their key focus on hydration. Each product has a particular function, yet they all work together to give the ultimate glow.
Although getting to grips with K-beauty’s renowned 10-step regime may be daunting for newbies, the key is to tailor each regimen to your skin type and begin slowly so as not to overwhelm your skin.

To help you get started with Korean skincare, this blog breaks down various luxury and budget-friendly products that will fit seamlessly into your current routine.

In such a competitive market, there is no shortage of options, but keep scrolling to see our top Korean skincare products to buy right now. Each product, whether a moisturizer or snail mucin, helped us get one step closer to the perfect, plump skin for which K-beauty is known.

Why Is Korean Skincare So Popular?

One of the reasons why Korean glass skin products are so popular is because they are minimalistic in their approach. Check out more below:

Advanced techniques to ace skincare:Korean skincare always stays ahead with its advanced research, resulting in new formulas and product techniques.
Pocket-friendly skincare: These products are affordable and practical, aiding in their popularity among this generation.
Unique ingredients:Korean skincare’s unique ingredients make their products more effective than other products.
Long routine steps: Korean skincare brands are worth the effort and hype despite their long set of skincare routine steps.

Inspo for your next K-beauty haul.

Nowadays, the country’s ampoules, serums, and sheet masks have found their way into everyone’s bathrooms in one way or another. It seems like everyone in the United States was catching on to Korean products and their 10-step skincare routine all at once, partly thanks to TikTok and the educational efforts of Korean retail platforms such as Soko Glam and Peach & Lily.

“K-beauty has earned popularity for pushing the edge, from its distinctive textures to unique and effective ingredient formulations, packaging, formats, and affordable pricing points. K-beauty leaves no stone unturned, which is why skincare brands are shifting to formulating and manufacturing their products there as well,” says Charlotte Cho, founder of Soko Glam.

The products have remained in our consciousness because we are well aware that they work. “When you encounter outsized results, you share it with your friends, and you continuously use and love the products, and Korean skincare has taken off and sustained itself as a standout category in the U.S. for many years now because of this,” Alicia Yoon, founder of Peach and Lily, says.

Whether you’re a seasoned Korean beauty expert or haven’t dabbled in the world of snail mucin and glass skin yet, there’s always something new to learn. Here’s a list of the most prominent Korean skincare brands that are killing it right now.

The Road to Glass Skin Begins Here.

So, it’s time to discuss Korean skincare trendiest brands…Korean skincare is known for high-quality products aimed at achieving porcelain doll-like skin. However, because the market is so diverse and full of incredible brands and products, it might not be easy to know where to start and find products for your skin type. So search no further; here is a comprehensive list of some of the best and most acclaimed Korean skincare brands. Here’s to glass skin and possibly finding a new holy grail.

Anua

Standout Products:

- - - - Heartless 77% Clear Pad
        Heartless Silky Moisture Sun Cream SPF50+
        Heartless 77% Soothing Toner.

Anua is a clean and sleek holistic brand that is backed by the philosophy of keeping things simple. They believe that wellness and skincare are interrelated and that skincare should be relaxing and effortless. Their products are designed on simple yet efficient formulae containing natural and active ingredients like heart leaf and green lemon. And birch. Their toner and toner pads were recently trending on TikTok, and this vegan, cruelty-free, and non-toxic brand certainly lives up to the hype and is well worth checking out. Take a look at Amazon and YesStyle to see if any of their products are right for you.

Peach & Lily

Standout Products:

- - - - Wild Dew Treatment Essence
        Power Calm Hydrating Gel Cleanser
        Glass Skin Veil Mist
        Glass Skin Refining Serum
        Retinal For All Renewing Serum

Peach and Lily is a Korean skincare company that stands by the highest standards of clean beauty. This ethically created brand may have caught your attention with its Glass Skin Discovery Set, but it undoubtedly lives up to the promise. Founded by an esthetician who suffered from eczema her entire life, she wanted to offer effective skincare for those with acne, scars, eczema, and other skin issues, but without the harshness that products for those skin issues usually contain. They are vegan, toxin & gluten-free, fragrance-free, and Leaping Bunny certified, meaning that they do not test on animals! Peach and Lily are available at Ulta and Target. Although they are the most expensive on the list, they are well worth a try.

Beauty of Joseon

Standout Products:

- - - - Beauty of Joseon Glow Serum
        Beauty of Joseon Red Bean Water Gel Moisturizer
        Beauty of Joseon Revive Eye Serum

Glass skin, dewy skin, or glowy skin—whatever you call it, everyone wants that incredibly hydrated effect. That is easy to accomplish using Beauty of Joseon. The brand combines elements from Hanbang, a traditional Korean herbal medication, with modern formulations. This ancient practice is based on the natural healing properties of herbs and teas’ antioxidants, vitamins, and minerals.

The Beauty of Joseon products, for example, contain skincare ingredients not often seen in the United States, such as red bean water and propolis, a resin-like substance produced by bees. The above ingredients are known for their potent antioxidant content; research shows they help reduce inflammation. In addition to the brand’s ultra-viral sunscreen, these Beauty of Joseon bestsellers will help you achieve Korean glass skin. Shop Beauty of Joseon on Amazon.

CosRx

Standout Products:

- - - - CosRx Advanced Snail 92 All-In-One Cream
        Master Patch Blemish Cover, 24-Pack
        CosRx Niacinamide 15 Serum

Snail mucin is the secret behind CosRx’s affordable skincare solutions. According to Wizemann, the buzz-worthy ingredient “stimulates skin repair and hydration,” two crucial factors for acne-prone skin.

Though their Advanced Snail 96 Mucin Power Essence went viral, the Korean skincare brand has many products that help calm skin. Consumers also love the hydrocolloid pimple patches, which help minimize blemishes. Shop CosRx on Amazon.

Good Days for All

Standout Products:

- - - - A New Leaf Cream Cleanser

Good Days for All is a cruelty-free skincare line established in 2020 by Soko Glam’s K-beauty experts. These vibrant and fun skincare products are made carefully with mindful formulas and high-quality ingredients. Although this brand caters to various skin types, all of its products have a low pH, ensuring that even the most sensitive skin is not affected. Fun fact: Good Days for All also donates to various charities! Find a product you love on Amazon or Soko Glam.

Hanskin

Standout Products:

- - - - Pure Cleansing Oil BHA

Yay, a pink brand! Hanskin is more than simply clean skincare; it’s innovative skincare with multipurpose products you can rely on for long-lasting results. This brand uses science and skincare data to produce products that are not only trendy and visually appealing but also nurture the health of your skin. Not to mention, there are no parabens, artificial scents, or phthalates here, so there will be no irritation. Hanskin has been on the Korean market since 2001, which means they have more than 20 years of expertise in inventing and perfecting incredible products. Available at Ulta, Amazon, and, of course, Soko Glam.

Then I Met You.

Standout Products:

- - - - Living Cleansing Balm

Then I Met You is a unique and fantastic skincare brand that takes a holistic approach to skincare. Using popular Korean ingredients like persimmon, fermented rice, and ginseng to create clinically effective and potent skincare. This brand relies on tantalizing textures to offer a sensational and delightful experience during your skincare regimen. This is the kind of skincare you should fall in love with! Check out this 25x award-winning premium skincare brand, available online at Soko Glam and Amazon.

Etude House

Standout Products:

- - - - Soonjung pH 6.5 Whip Cleanser
        Soonjung 2x Barrier Intensive Cream

Etude House is a popular K-beauty brand. After exclusively manufacturing makeup items, they debuted the SooJung skincare collection in 2021, which combines 30 years of research on sensitive skin and the most recent demands in skincare and K-beauty. Their products prove to be hypoallergenic, relaxing, and high-quality at an accessible price, allowing everyone to enjoy beautiful, glowing skin. The most economical brand on our list is available at Amazon, SokoGlam, or YesStyle.

Acwell

Standout Products:

- - - - Licorice pH Balancing Advance Serum
        Licorice pH Balancing Cleansing Toner 5.5

Acwell, an innovative brand curated by Soko Glam’s K-beauty experts, combines traditional Korean medicine with modern skincare research and technology. These highly recognized beauty products are suitable for all skin types, particularly sensitive skin. These healing and calming products, made with traditional Korean herbs, including peony, licorice, ginseng, and arrowroot, promise to nourish and rejuvenate your skin. Acwell is 100% Korean-made, vegan, hypoallergenic, and cruelty-free. Available at Amazon, Soko Glam, and YesStyle.

Suntique

Standout Products:

- - - - I’m Safe for Sensitive Skin SPF35
        I’m Repair After Sun Cica Care.

Okay, so Suntique is officially a sunscreen brand with a variety of products and formulas, all dedicated to staying safe in the sun and taking care of it afterward, which is an extremely vital part of maintaining good skin. These are sun care solutions tailored to your skin’s needs and the environment you’re in. All of their products are suitable for those with sensitive skin, and they specialize in providing sun protection solutions for everyone! Suntique is one of Korea’s top sun care brands, and it is absolutely worth exploring. They are only accessible through Amazon.

Mixsoon

Standout Products:

- - - - Bean Essence
        Heartleaf Essence
        Bean Cleansing Oil

So you might recall this popular brand from TikTok, particularly for the bean essence, that consumers are swearing a lot helped signifactly with texture! Mixsoon is a high-end skincare brand that can help anyone obtain THE glass skin. Mixsoon believes that less is more when it comes to skincare. They promote a basic, minimalistic 3-layering skincare routine that incorporates pure, organic essences tailored to your skin’s specific demands. Their products are plant-based, cruelty-free, include no unnecessary ingredients and rely on locally sourced, naturally derived ingredients. Mixsoon’s lightweight products can help you achieve glowing, healthy skin in as little as two weeks! This brand is available online on Amazon, Soko Glam, and YesStyle.

TonyMoly

Standout Products:

- - - - TonyMoly I’m Real Sheet Mask, Pack of 10
        TonyMoly I’m Aloe Skin Calming Instant Mask Pads
        TonyMoly’s Plump-kin Retinol Eye Cream

TonyMoly adds fun and accessibility to skincare through inexpensive prices and endearing collaborations with brands such as Squishmallows. With an extensive range of products covering everything from face masks and undereye patches to toners and neck creams, there’s something for everyone. Plus, their adorable packaging makes them ideal for gifting—Shop Tony Moly on Amazon.

Glow Recipe

Standout Products:

- - - - Glow Recipe’s Watermelon Glow Niacinamide Dew Drops
        Glow Recipe Strawberry Smooth BHA + AHA Salicylic Acid Serum
        Glow Recipe Watermelon Glow PHA + BHA Pore Tight Toner

Glow Recipe, a fruit-forward skincare business, has gone viral multiple times for its glowing skincare products. Both teenagers and adults rave about the line, which includes products like toners, serums, cleansers, and more, all of which are designed to improve glow and dewiness. Shop Glow Recipe at Sephora.

Femmue

Standout Products:

- - - - Femmue Rose Infused Toning Pads
        Femmue Camellia Facial Oil
        Femmue Rose Sleeping Mask

Inspired by flowers, the luxurious and sensual brand has already become a GH Beauty Lab favorite. “I love that the products smell like natural rose water,” comments Chiara Butler, GH Beauty Lab Reviews Analyst. Inspired by Korean and Japanese skincare traditions, the emphasis is on “relaxing and treating yourself well with your routine,” she explains. Shop Femmue on Amazon.

Chasin' Rabbits

Standout Products:

- - - - Chasin’ Rabbits Mindful Bubble Cleanse
        Chasin’ Rabbits Magic Beauty Shroom Elixir
        Chasin’ Rabbits Bunny Line Smoother ($24)

Who said skincare couldn’t be fun? Chasin’ Rabbits, like many other Korean skincare companies, looks beyond efficacy to create appealing, colorful packaging that will entice you. You can select between essences, balms, and even ice rollers with this brand. The brand’s popular Mindful Bubble Cleanse is a cleansing face cleanser designed for oilier skin types. Shop Chasin’ Rabbits at Soko Glam.

Mediheal

Standout Products:

- - - - Mediheal Madecassoside Blemish Pads
        Mediheal Phyto Enzyme Peeling Pads
        Mediheal Teatree Trouble Pads

If you’ve seen people rubbing toner pads on their faces on TikTok, you’ve probably seen Mediheal. Though the toner pads have gone viral multiple times, the brand is much more than the hero product. While shopping, you may also come across face masks, serums, and other items. However, if you’re looking for toner pads, know that there’s a solution for every problem, including brightening, texture, breakouts, and more. Shop Mediheal on Amazon.

Belif

Standout Products:

- - - - Belif The True Cream Aqua Bomb
        Belif Aqua Bomb Hydrating Jelly Cleanser
        Belif Aqua Bomb Hydrating Toner

All skin types can benefit from Belif’s Korean skincare line. The brand focuses on hydration with tried-and-true ingredients like hyaluronic acid, squalane, and ceramides. Belif curates a skincare collection with lightweight products that support a healthy skin barrier, resulting in a plump, bouncy texture.
Many reviewers remark on how Belif products leave their skin moisturized and balanced. For example, one GH Institute tester applauded the jelly cleanser from Belif’s Aqua Bomb series (a former GH Beauty Award winner) for being “so gentle yet works!” Shop Belif on Amazon.

Innisfree

Standout Products:

- - - - Innisfree Daily UV Defense Sunscreen SPF 36
        Innisfree’s Super Volcanic Pore Clay Mask
        Innisfree Green Tea Seed Hyaluronic Serum

Innisfree offers serums, toners, and cleansers for everyone, particularly those wishing to brighten dull skin and level out dark spots. Its skincare collection combines organic ingredients like green tea with potent actives like retinol to create products that can be mixed, matched, and cycled to meet your skin’s specific needs.

Online shoppers praised its moisturizing, evening, and brightening properties. This Innisfree Retinol Cica Moisture Recovery Serum (a GH Beauty Award winner) was efficient on sensitive and redness-prone skin, with one tester noting that their “skin was clearer, brighter, softer and smoother, with no discomfort.” Shop Innisfree on Amazon.

Laneige

Standout Products:

- - - - Laneige Lip Glowy Balm
        Laneige Water Bank Blue Hyaluronic Moisturizer
        Laneige Water Sleeping Mask

When you think of lip masks, the popular Laneige Lip Sleeping Mask is probably the first thing that comes to mind. “I haven’t found anything that compares to it,” says Danusia Wnek, senior chemist at the GH Beauty Lab. “I love how it applies effortlessly onto lips, leaving them soft, plumped, and nourished without making it sticky or tacky. It has a cushiony cloud feel on lips.”

In addition to cult-favorite lip products, the Amorepacific-owned brand is well-known for its rejuvenating face masks and moisturizers. Laneige, like many K-beauty brands, focuses on hydration. Jacqueline Saguin, GH editor, found the Laneige Water Bank Hyaluronic Moisturizer to be refreshing on her dry eczema-prone skin. Shop Laneige on Amazon.

To Wrap Up!

Korean skincare manufactures some of the best products, pairing tradition and modern science. Top brands such as COSRX, Beauty of Joseon, Etude House, and Anua offer high-quality products for all skin types. Check out these popular Korean skincare brands to find the holy grail of K-beauty skincare products for your routine!

FAQ’s – Frequently Asked Questions

By 2025, which Korean skincare product sold the most?

The best-selling and also trendiest Korean glass skin products were Advanced Snail 96 Mucin Power Essence, then I Met You Cleansing Balm, and many more.

What are the luxury Korean skincare products?

Among the most often-used skincare brands in Korea are Sulwhasoo, IOPE, AHC, OHUI, and others.

Can I use the best Korean skincare for forty's?

Indeed, skincare may be done at any age; 40s is one such age to start if you haven't yet.

Are there any reasonably priced Korean skincare products?

Indeed, among the reasonably priced skincare Korean brands include Cosrx, Tony Moly, and Innisfree.

How long is a Korean skincare routine?

Most people relate Korean skincare with 12-step. Although a lengthy routine is common, it is not necessary. "A standard routine may not always have so many steps; however, each routine is focused on personalizing and ensuring skin is cleansed well, amply hydrated, with targeted treatments, and SPFS, you usually have a multi-stepped routine," observes Yoon.

Apart from a double cleanse, essence, and SPF (K-Beauty sunscreens are great), you also include serums or ampoules to target particular issues. "Some people pair two serums together while others could use one serum every day of the week. Others could vary serums many times a week to hyper-target how their skin feels daily," notes Yoon.