Samsung has done it again! The tech giant held its highly anticipated Unpacked 2025 event on January 22, 2025, in San Jose, California, opening up a slew of cutting-edge products and exciting updates that promise to reshape the smartphone experience. If you missed the event, don’t worry! Here’s a detailed recap of the five biggest announcements from Samsung Unpacked 2025.
As expected, Samsung kicked off the event by unveiling its latest flagship smartphones: The Galaxy S25 and S25+. These two models continue the tradition of sleek, powerful devices but with some important refinements that make them even more appealing to users.
Despite these enhancements, Samsung has kept the pricing consistent with previous years: $799 for the Galaxy S25 and $999 for the Galaxy S25+.
The Galaxy S25 Ultra is once again positioned as the ultimate powerhouse in Samsung’s smartphone lineup, boasting key refinements that enhance both aesthetics and functionality.
Samsung is going all-in on AI, integrating powerful new features designed to make everyday tasks more intuitive and efficient.
One of the most unexpected reveals was the Samsung Galaxy S25 Edge, an ultra-thin smartphone that breaks the mold of traditional designs.
Samsung provided only a teaser, but it’s clear the S25 Edge is designed for users who prioritize style and portability.
The last major reveal of the event was Samsung’s first mixed reality headset, codenamed Project Moohan.
This announcement confirms that Samsung is serious about expanding into the mixed reality space, signaling the start of an exciting new era in consumer technology.
Samsung Unpacked 2025 delivered everything we hoped for and more– from powerful new smartphones to groundbreaking AI features and a surprise mixed reality headset.
Here’s a quick recap: Galaxy S25 and S25+ bring enhanced performance and AI features. Galaxy S25 Ultra refines design and durability. AI-powered enhancements redefine how we use smartphones. Galaxy S25 Edge introduces an ultra-thin flagship. Project Moohan marks Samsung’s first step into mixed reality.
Samsung has once again set the bar high, proving why it remains a leader in the tech industry. What’s your favorite announcement? Let us know in the comments!
AI Select is Samsung’s enhanced version of Google’s Circle to Search, but instead of just displaying search results, it enables instant actions. For example, if you highlight a date in a message, AI Select lets you add it to your calendar immediately. It also recognizes phone numbers, emails, and links, allowing you to call, email, or browse with a single tap, making it a more interactive and efficient tool than traditional search.
Samsung quietly removed wireless air gestures from the S Pen with the Galaxy S25 Ultra. While no official explanation was given, reports suggest that low user adoption and the need to refine the S Pen experience played a role. This change results in a sleeker, more efficient stylus with reduced power consumption, benefiting users who primarily use the S Pen for writing and drawing rather than gestures.
No, the S25 Edge is a brand-new addition to the Galaxy lineup and does not replace the Ultra model. While both are premium devices, the Edge prioritizes an ultra-thin design for users who want a sleek and lightweight smartphone, while the Ultra remains the powerhouse model with the best cameras, battery life, and performance. Think of the S25 Edge as an alternative for those who prioritize portability over top-tier specs.
Project Moohan is Samsung’s upcoming mixed-reality headset, developed in collaboration with Google and Qualcomm. Unlike Apple’s $3,500 Vision Pro, Samsung is aiming for a more affordable and Android-friendly device that integrates seamlessly with Samsung Galaxy products. While details are limited, Moohan is expected to offer a lightweight design, better compatibility with Android apps, and a more accessible price point, making it a strong competitor in the growing mixed reality space.
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